Re: "Stop" words: the do make a difference to google!
I always also look at what my web site stats say - which terms and phrases visitors do find my site for and include that into the equation. I found that less are looking for single or even two words, more are looking for 3-4 words and even phrases.
When optimizing pages I omit the stop words - just a personal thing.
At the end of the day the golden rule is that we need to build web sites for people and not search engines - right?
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