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Why go the random way? Set upa simple split test and find out which gets better results (for next year, I mean)
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'cause I is crazy that way.
Actually, now that I realize that I cowled down to my staff, I can't believe I let my expertise and experience go down the tubes. I've should have relied on my own opinion.
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Having used "Holiday Sale", please be sure to let us know how it turns out.
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Having been a traditional marketer for over 10 years, I can tell that answer now. The same. People love a sale!