a webmasterworld newsletter finally prompted me to signup as a member
and for this i must thank you!
now to the matter at hand....
A couple different things to keep in mind:
a. lsi or latent semantic indexing understanding (recommend
Google Semantically Related Words & Latent Semantic Indexing Technology : SEO Book.com)
b. word proximity in relation to keywords being targeted
- Currently there is no usage of this key phrase for the page that is ranking in google. short term solution: revert to some older proven
SEO tactics. recommendation: use advice "advice and tips on
SEO" and "advice & tips on
SEO and "advice tips on
SEO" somewhere on the page. recommendation: use the last two kw phrases in the meta kw tag because their just derivatives of your main phrase. experiment with these and test them out for a few weeks.
c. stop words. stop words are just google's way of identifying the context of your search query. the reality is that more and more people are using longer more descriptive sentences. this is simply the evolution of persons relationship/trust with a search engine and is expected. remember we use to say keyword then it was key-phrase and then it was long tail and now it is sentence
d. long term recommendation. if your site is deemed an authority on all things
SEO by google...you will no longer need to focus on the minutia of the above tactics or relentless testing. need proof? for the same google search query (
advice and tips on SEO - Google Search), a popular or "authoritative" site on
SEO comes up #2. It send you to this page:
High Rankings® Advisor Newsletter: Search Engine Marketing Tips and SEO Advice Where is this person using that specific key phrase on the page? No where. And this is exactly the point of a Google authoritative website...to rank for 'like kw,phrases, sentences'. So you should be thinking holistic long term
SEO strategy, instead of the small miniscule things, such as stop words.
i'm not trying come off as the all knowing with my response because really... only the google scientists know 100% whats best. i just hope my response sheds some light on some things and helps you sir.