Re: espresso-experts.com
I'm in a rush to get outta here today, but here are a couple of areas that need tweaking:
Meta keywords, descriptions needed on all pages.
External javascript required. Get it out of your page code by linking to it. Pages load faster and it'll boost your text/code ratio. That's good.
Put a signup or contact form with program pricing on the "Office Program" page. Even if the costs are approximate, it'll give the users an incentive to contact you if they're at all interested. Maybe some photos of what you've done for other clients would be helpful.
Submit button on contact form needs some love. Make it a graphic that is more in keeping with the rest of the site.
In addition, the text area needs to stand out more as a form element. It's not what users are accustomed to seeing in a form. Make the field background lighter or white.
Do you have a toll-free number?
People love price lists. Maybe the catering pages could benefit from adding pricing with photos of what a catered event for 50, 100, 250, 500 and 1000 people looks like. Make some suggestions as to what coffee and foods might be appropriate for different events. More Photos!
Although inexpensive and easy to set up, I'm not at all a fan of the PayPal shopping cart. It's hokey and looks unprofessional because it doesn't tie into the user's site smoothly.
Gotta run, that's it for now.
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