[quote]GUS: Google Universal Search
GUS is changing the game. They are putting everything in one column. If your conventional web pages were ranking well, they may be pushed down by universal search results. If you have multimedia elements, you may have a new opportunity to climb the charts.[quote]
Here's a link with more info from SearchEngineLand
Google 2.0: Google Universal Search
Do a search on "Chris Angel" and you'll see a bunch of them.
There you have it. Are these results going to be relevant to your query? Maybe not, but the results are based on popularity and user behavior.