Hi MichelleK,
I looked at the website as you requested.
$2K for the initial design: That's a pretty low number for a custom shopping cart application! But, the ArtAffairs.com shopping application really does suck..lol... And they don't do
SEO by the looks of it. (LinkBacks: YahooDirectory, 50 pages indexed, <title>) --> Who cares, there's no text in the main pages!
The most valuable
SEO you can do is create new content pages. That's the big secret, no matter what anyone says! And luckily enough, Michelle, you're a copywriter so this should be easy.
Her best bet is to leave ArtAffairs.com, sign up with a low cost webhosting provider (4.95/mon) and buy an OScommerce/ZenCart template (under $100/sometimes free). After that, have a freelance developer set it up in a couple days. It's pretty easy work and she will be much happier.
There are fantastic pre-made OScommerce templates available... Monstertemplate.com or search for "OScommerce Templates" and you'll see.
My company has set up a few of these for clients in a matter of hours. They look good and they work.
Hope this helps.
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Jacksonville website design - Websites and web systems