Re: One Big Page vs Several Smaller Pages
I've been testing this a lot lately...and I mean A LOT.
It is common knowledge that having a little text on a page can easily get it dumped in the supplemental index.
BUT, the same can happen if you have too much text.
I first noticed this because I used to have a very long page with loads of properties all listed on it. It was very slow to load but Google consistantly ranked it at #3 for months. Then one day I decided to shoren to page considerably to a much more normal size and when Google re-indexed it it shot to #1. I didn't make any other changes.
So I tested this with some other pages and found the same effect. Then I created new very long content heavy pages and most went supplemental straight away and they are still there.
I think the theory behind it is that if you are searching for a particular phrase and come to a huge page, you could spend some time trying to find that bit of information that you are interested. I think with long pages Google does penalise them a little as they are not the most user friendly.
So my advice would be to definitely create well optimised normal length pages (say 300 - 500 words). Don't go for the long page solution, it's not good for ranking and definitely not good for your visitors.
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