Quote:
Originally Posted by wige
It is possible that "outdated" links (pointing to 301, 302, and 404 pages) may eventually lose weight and may even negatively impact the page they are on (because why would a search engine consider a page authoritative that has outdated links and is no longer providing a full resource) but as far as I have seen this is only theory.
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Perhaps that is to what the article was referring. I'm glad I personally don't have this to worry about (that's one less out of MANY) because I never change main pages. Or, maybe I do have to worry about it. There's a ton of sites linking to my non-www version index page but I've had a 301 redirect from non-www to www for a few years now, and my
PR DID drop TWO spots over a year ago, even after getting
more IBL's. It's just possible to contact thousands of websites to tell them to change their link to you. A 301 "should" be sufficient.