Re: Ecommerce site not converting
1) Name in the corner - CANDIDASITE.COM - is it your company name or your URL. Are you offerieng a disease or a cure?
2) HEADLINE - CANDIDA SUFFERERS . . . (Call out your audience) and then give them your USP
3) Call to action - what do you expect them to do? There are 3 links inline 1) University Study, 2) $46.99, (above the fold) and 3) free test (below the fold) Though you can sign up for the newsletter, you are not identifying a clear path to a sales funnel. Copy should lead to an offer - requiring email capture (Use Johnson Box). Send to a buy now page. Email capture should lead to autoresponder that sends tips, advice and offers.
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