Re: Ecommerce site not converting
Hi
I am looking at this solely from the sales and marketing aspect, not web design. For info on my skillset see my profile, "thebigdishman" on Getafreelancer.
The fundamentals of getting anyone to buy anything are known as the "customer transition" and are as follows:
Gain and then retain the prospective client's interest. Gain an appreciation of their needs and then supply them with information that will meet those needs. Sell the product, create a desire to buy, cover the cost and an appreciation of value for money.
People only buy if they meet four criteria: They have to have a NEED for the product, they have to WANT that particular product, they must consider it good VALUE for money, and they have to be able to AFFORD the product.
With this product NEED exists almost automatically, but you are competing with everyone from Wallmart to the corner drugstore on VALUE and AFFORDability. So you must make them WANT it enough to make the cost and payment implications a minor consideration. Yes, you need to price condition the client, ("normal price $19.95, our price $9.95"), BUT make sure you can legally justify that discount.
Your site is too fussy. The old adage KISS, "Keep it simple stupid" is as good as they get.
Don't make the client hunt for information. Make it stand out, and remember to lead the client through the customer transition.
Good luck.
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