Adorable, though I have to agree with DB about the background ... the color is just not .... something ... and I find the background busy-ness distracting ...
There is much to admire, though ... nav is clear as others have noted. The 'bestsellers' catches the eye ... and the graphics are fun ... I love the operator on the telephone, though she is almost a little too sexy for a toy shop ....
How's their ranking? The title tag *does* break the first
SEO rule for titles ... they seem to have lots of strong backlinks, though ... they are doing a lot right!
Cheers, MJ