Re: Is Google Page Rank really that important?
There is no controversy David.
A site that ranks highly for search phrases and gets traffic from them, will lose that particular traffic if they lose those rankings.
In the case of the OP, as I said, depends upon how much traffic they get from their ranked phrases as whether or not it's an issue if Google decides to apply the drop they see in TBPR to internal metrics that affect ranking. At this point, it doesn't appear that they have.
If only 1% of their total traffic comes from their highly ranked search phrases then losing those rankings may not be that big an issue. On the other hand, if 50% of their total traffic comes from their highly ranked search phrases then losing those rankings is definitely an issue.
Dave
|