Quote:
Originally Posted by Peter (IMC)
I don't feel like that at all. It's simply not correct to assume that a click on an ad would transfer to the organic link when you switch off your ad. (It would be even more wrong (arrogant even) to assume that that click would then automatically transfer to your organic link)
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Of course, but SOME percentage of the customers converting through the paid ad would have been converted through the organic ad, and ultimately that is what I am asking, does he happen to know that percentage? He obviously feels, and he is obviously in the best position to determine, that the strategy is profitable otherwise he would not continue it; I'm not challenging his strategy just inquiring about the results.....