Quote:
Originally Posted by dburdon
Peter,
I have several examples of no.1 organic rankings sit below Adwords placements in the cream box. Generally the paid slot out performs the organic slot.
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I have this experience too. I think it has to do with the text in the ad. Even if you didn't optimize the adwords account, it was still written by the same person (company) and thus is more likely to be a match with the landing page. Also an important factor is that the ads are more salesy which would impress you more when you´re already looking to buy that product.
In the organic results you don't have that much control about the text in the snippet, so it is more likely to be clicked by everybody, while the ads are more likely to be clicked by buyers. Hense the better performance.