Quote:
Originally Posted by Dubbya
No one here recommends that anyone rely solely on meta tags or any other single page element.
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Dubbya is right. Meta tags are just part of a big picture. Their effectiveness, from an
SEO perpective, largely depends on the market you are in, the search expressions you are targeting and the level of competion. Examples can be found which support arguments for and against their effectiveness, but it really is pointless because there are so many variables.
I once removed the meta keywords tag from my home page. Made no difference to my rankings at all. But that's for my cirumstances and for keywords which are quite competitive. The point is this, it takes a few minutes of your time to add them when building your site. So add your keywords, add a compelling keyword-focussed description, and move on. If you already have thousands of pages, which don't have tags, then that's a big time committment. I honestly wouldn't bother. Your time is better spent on the rest of the picture.