I agree with Dave. It's a very pleasant looking site and an absolutely adorable idea. (The only catch is Mom and Dad need to make sure to keep it hidden until after the child is old enough to know the truth about the Tooth Fairy - but I'm not telling!

By way of more practical feedback, break up the side navigation to more clearly delineate between product pages, ideas pages, etc. I had to read the links a few times to figure out what's what. You've got the tradeshows in the navigation below (at least on the product pages), so maybe take it out of the links on top. Ditto for wholesale.

Maybe offer a place for people to post their projects. Those of us who are avid crafters love to show off!

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Graphic & Web Design
www.jannmirch.com