We're all doing it wrong.... :-p
That is according to http://www.re-route.co.uk/.
Just spent an amusing 15 minutes on the phone with a sales woman from this Company. This is what she told me: -
"A couple of years ago we identified the magic 4 points which google uses to rank sites. We approached google about this and they said to us...
Google - "Oh, you are right. There is nothing we can do about this for 15-20 years and we'll let you away with it, as long as you only do it for one Company for each key phrase."
Because of this magic formula we can guarantee you a top 10 position for the keyphrase "straighteners" on the main google index."
OK, I said. I am assuming what you are offering is a link building service? Not really that impressive, considering that we are already 22nd for the keyword straighteners and there are only 176,000 results. Surely a few good quality links would get us up there?
"No, we do things that you have never even heard of. Only we can guarantee you this ranking."
Well, I said, I targetted the keyphrase "hair products", which has 2,860,000 results (276,000 with the quotes) and we are 6th in the google index. I did not employ the use of any magic beans or potions for this ranking.
"No, only ourselves and 4 other companies in the world know how to manipulate the rankings"
Manipulate? So what you are doing is black hat then? Google don't allow anyone to manipulate their rankings.
"Yes, but they told us they couldn't do anything about it and as long as we don't saturate the market, it's ok"
But surely if you told them what you do, the first thing they would do is make sure Mr Cutts and his web spam team gets right on to it to fix the problem?
"No, they won't have the technology for 15/20 years."
I lost interest at this point and ended the call, although I wish I had asked her why, if she knows the magical secret herself she doesn't set up her own Company.
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