Re: Does click-through rate affect your search engine positions?
Well, if mjtaylor is right -- and I'm quite willing to agree that she is -- then I'm inclined to think that the number of click-throughs that an organic listing (as opposed to an AdWord) receives will help determine its SERP position.
Undoubtedly, it isn't the only factor that Google takes into account, but I'm sure it plays some part in the site's web position. It isn't going to make a huge difference, but it's surely going to do more good than harm. There must, however, be "the right content" first of all. Without this, the site isn't as likely to turn up in the Top Ten/Twenty/Whatever for any click-throughs to be generated.
Duncan
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