I have attempted to get in touch by email with a number of businesses in Wales using a new Welsh business directory.
The reason? I want to feature them for free in the online magazines I publish.
Many of them will not get any free publicity and probably not many orders because most of them have not bothered to tell anyone that they have changed email address.
Either the person in the address has left the firm, so they cancelled the email account instead of running a re-direct to another address.
Or they changed ISP and forgot to tell anyone they have a new email address.
Or their email box is full.
It is almost as if they are running a secret society rather than a business!
In fact they annoyed me so much I wrote a special article about it this morning.
thats Business: Are you throwing business away?
So the next time a client whines about their e-commerce not working very well ask them the following questions:
Do they bother to read their emails?
Do they then bother to respond to their emails?
Is the email address they have on literature and their website up-to-date?
Many of them probably think that if their e-commerce does not earn them the £ or $ that it is somehow your fault!
