Quote:
Originally Posted by privatefleet
Have been having a bit of a problem with many of my pages appearing in the supplemental index. After lots of reaseach, I've come to the conclusion that it's come down to content/ PR ratio - ie I haven't got enough incoming links to pass on enough PR to keep many of these pages out of the SI. |
Correct.
From
Fall weather forecast
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PageRank is the primary factor determining whether a url is in the main web index vs. the supplemental results
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From
Infrastructure status, January 2007
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Having urls in the supplemental results doesn’t mean that you have some sort of penalty at all; the main determinant of whether a url is in our main web index or in the supplemental index is PageRank.
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There are cases where Google decides that the content of a page is barely worth indexing in which case it may end up in the Supplemental index but generally speaking, PageRank is the deciding factor.
Duplicate content, by itself and duplicate titles/descriptions/keywords/blah/blah/blah have nothing to do with a page being in the Supplemental index.
Having duplicate content may indirectly cause a page or pages to go Supplemental but it would be a PageRank dilution issue instead of being directly caused by duplication.
Quote:
Originally Posted by privatefleet
So I have two questions:
1) does this mean it's pointless adding any more content and I should just concentrate 100% on building IBLs?
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It is NEVER pointless to add more content!
But, regarding the Supplemental index independently, inbounds are what you need, along with making sure that whatever PageRank you have is funneled to where it needs to be to keep your most important pages in the Main index.
Quote:
Originally Posted by privatefleet
I've been furiously trying to build links for the last month or two and it hasn't helped all that much. Also as quality link building often relies on fresh and quality content, there's a conflict there. If I create pages as 'link bait' there's a danger that if no-one links to this page it will just compound the problem and further dilute the PR |
There are ways to keep a page from accruing PageRank from other pages in your site.
Also, if there are pages that are indexed that don't really need to be, "About us", "Copyright", "Privacy" or other types of pages that people really aren't going to be searching for, they are not doing you any good in the index so why not disallow them in robots.txt and nofollow links from your site to them?
No sense in wasting PageRank on pages that aren't likely to show up in searches anyway or aren't likely to contain content that people are likely to search for.
Add to that, making sure the pages you really care about "get their's" before other pages will help keep your more important pages above water.
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Originally Posted by privatefleet
2) if I do add content, is it best to add fewer bigger pages rather than many smaller more targetted pages. In an ideal world the latter would be preferable as it means one can target strongly for certain keywords but maybe by putting all the content on one page it conserves more PR juice? |
Unless you are talking about a lot of pages, it won't make all that much difference.
But all things being equal, fewer bigger pages would be better.
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Originally Posted by privatefleet
With this 2nd question I'm thinking about a glossary with a couple of hundred terms defined and described. Originally I had thought to have a little page (and possibly image) for each item. This would mean I could use the image, page title, keyword density etc to do some good on-page SEO. However will this just dilute PR so much that none of the pages make the main index. The alternatives (A massive page with hundreds of definitions and thousands of words, or 26 pages split by letter etc) don't sound too user friendly. |
Even were PageRank not an issue, I wouldn't chop up a glossary anyway, unless you wanted more page loads for ads or something. I'd put them all on one page and then put a in-page-link menu at the top of the page so that a visitor can see a list of all the terms and quickly go to ones of interest.
At least that's how I see things, your mileage may vary.
