The web is interactive
One of the most important features of a blog is that its interactive. By interactive, I do not mean the tiny comment box that pops up, its an interactive feature all right, but a blogs interactivity lies below its surface. Lets take a couple of examples.
I sell a software product(could be any product), lets say. Someone from the www writes a review about my product without me knowing about it. A visitor to the reviewers website, reads the review, click on the link to my product page. Now I have the reviewers link in my stats. I can read the review and make comments on the review in real time on my blog. A quick and easy way to track product feedback and support.
Lets take another example
I write about a topic related to my product/service/business on my blog. Fellow bloggers comment on the topic linking to my topic with their view, I make comment on their comments. This creates an on topic incoming/outgoing linking to and from the website. Quality linking takes place boosting my search engine ranking.
These are just a few of the interactive features that I could quickly think of. If you see a blog to be just beyond a journal, it will be more than a journal, it will be an effective marketing tool for your business.
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