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Old 10-05-2007, 06:59 PM
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Default Re: New Online Shop- After More Traffic!

Quote:
Originally Posted by duongo75 View Post
Hi all,

After some serious advice, help. My new online shop was launched July 2007. In terms of traffic, i am not sure what i should expect, but here are the stats i have so far:

- from 1st July to date (5th Oct): around 9000 visits, with 52040 page views. I have 30% bounce rate with an average of around 3.50 mins on site. Is this actually any good?

- My conversion is around 2%, but i am spending far too much on adwords which is killing my profits!

How can i get more organic traffic to the site? I know more organic traffic will eventually lead to more sales. I have done various things, like article writing, posted in blogs and forums, directory submissions. But i'm not sure how much i need to do before it becomes really effective? I do have a google page rank of 1, which i was awarded at the end of July, before i knew about doing any SEO. The number of indexed pages i have in google is 2400. My yahoo inbound links is 153, and for some reason google has not reported any inbound links.

Do you think it's a matter of being patient? Or is there so much more i can do to my site to improve it? My site is MyRedPacket.co.uk Unique Gift and Gadget Shop, Cool Presents, Unique Gifts, Personalised Gifts and Gadgets for Birthdays, Anniversary and Christmas > Home

Your help and advice would be greatly received! In summary i need more sales! Thanks in advance
I would say a bounce rate of 30% is not bad; that means most visitors are looking past your home page.

Google doesn't report all its backlinks; just a sample. Are you using Webmaster Tools to view them? That will show you more than the toolbar will ...

Your site could use some optimization ... for example, your title tag should start with the 3-4 word keyword phrase that you are targeting. And it should lose your domain name altogether.

Check out this thread; SEO: Where Do I Begin? for more tips on SEO. Check over this list and see where you might want to optimize your keyword target phrase(s) on page:
  • in the first few words of the title tag;
  • in an h1 tag at the top of the page;
  • in h2 and h3 tags (your longer tailed phrases are great here)
  • in the first sentence or paragraph on the page;
  • in bold somewhere on the page;
  • in italics somewhere on the page;
  • in the anchor text of a link from the page to another internal page;
  • in the anchor text of a link from the page to an external page preferably of an authority site;
  • in the anchor text of an absolute link from the home page to the home page;
  • in the file names of graphics and their alt tags;
  • in the file names of pages
  • in a bulleted list
More on keywords in the thread I quoted ... hope this helps!

Cheers, MJ
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