Most of the good advice I was going to post has been said but - espcially about the animation being a little too long and too quiet. Definately needs a STOP and VOLUME control descreetly in the corner.
Get your product on there... as mentioned, show it in the products section and link to eBay but also have it on the front page too!
The website at the moment seems to be all about the characters and the story and not the stickers. Make the story & characters back up the product and allow the product to be the main focus of the website.
You obviosuly can create an animation so try the same on an image of the product to give the perception of smell coming from them. Similar to the stars effect on the fairy (that, sorry to say, do seem to be dripping from her! Take a hint from Tinkerbell).
You have a great domain name but you are concentrating a little too hard on who the final recipient of the stickers will be leaving the prducts almost incidental.
Sorry if I have repeated any of the above.
