Well, the next time you see an article, yahoo's earnings do not/are not expected to meet targets, watch out! One of these days, somebody at yahoo will put 2 and 2 together and come to the realization that better organic search listings makes those companies stronger and better able to pay for what are essentially profitless generic ads, ie. those ads where the cost to obtain a customer exceeds the profit from the sale.

Ultimately there are too many variables to conclusively prove whether a yahoo directory listing is worth it. Its like sponsoring a Little League team, giving money to the PBA, some items to the local 'tricky tray' - if the business model is predicated on receiving what is essentially free advertising, you're relying on the largesse of a profit maximizing U.S. corporation, and if there is something you ought to know about our fine country is that we're all slaves to the dollar.

__________________