Pay it, if you're in business and you're serious about it, its only $299 per year, that is under $1 per day. Frankly, I personally don't think its worth it, I just went to my yahoo directory listings and I am seeing that some of them have been 'pushed' down into pages that have not been 'cached' by google (which is part of the selling point of the program, I suppose). While I can't prove it, I would be willing to place even money on yahoo discrimination against sites not in the directory-why shouldn't they?