I think MikeinFlorida's EZRealEstateReferrals site is a good example of the relative value of the value of proper key word placement vs the value of the domain name.
The obvious key words for searches in the domain name is Real Estate Referrals. (no one is going to search for EZ Real Estate Referrals unless they're searching for the specific site). But that site won't be found in a search for Real Estate Referrals.
But, do a search for Real Estate Domain Portfolio, and it gets front page listings.
Key words are good but not necessary? The key words that get search results for that site are the ones that are positioned in the title, in the description and in the body, NOT the ones in the domain name.
I'm not saying domain name doesn't have value in a search, it's one of many things about on site optimization that is taken into account. But it's got far less value than what's in the more important areas including title tags, header tags, and the description.
One thing I'll agree with him on though. A lot of people think they know about
seo who don't know much at all.