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Most people give their e-mail addresses when joining a forum, submitting their site to a directory, or using services such as e-bay etc. I guess you gave your e-mail address to join this forum. My page does not offer any sign up facilities and no e-mail address is necessary.
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Ahhh...but I lurked in this forum for a month or more and learned all sorts of things before I gave my email address. I'd do the same on other forums too. I can browse all I want on ebay without giving them info. I only need to give my email address when I decide I want to buy or sell.
It seems to me that on you site everything I clicked on wanted me to give an email address FIRST.
For keywords research start with some free tools like Google's Adwords Keyword tool. Try to figure out what phrases people are searching for and make sure you use those words on your page - in good useful content.