Originally Posted by Webnauts

I think the discussion is not over. Jill Whallen published yesterday an interesting article about this issue:
Avoiding Clueless-Is As Clueless-Does SEO

I advise you all to have a look at it.

Originally Posted by mjtaylor

Is it possible to write naturally and optimize for the search engines? Yes, I think it is. Writing naturally means writing for the human visitor and not for the search engines – but it doesn’t mean you forget your keywords or skip the keyword research. It means the focus is on readability and the usefulness of the content for the visitor and not on getting your keywords into the content as many times as possible. Focus on what you want to say, create an outline (at least in your head, and better on paper) then write.

Originally Posted by Jill Whalen

...Algorithms are determined by what the average person who knows nothing about SEO would naturally do on their website when putting it together...

It’s not a bad thing to think about SEO when designing your site. In fact, it’s a great thing. But only if you use your brain and your common sense at the same time. Always think about the reasons why you’re doing what you’re doing. When you do that, you’ll find it much easier to know exactly what to put on your site and where to put it.