Re: Suggestions to improve conversion please
I don't think you are going to sell anything to anyone outside the UK.
Americans won't buy anything in Pounds as they have no knowledge of the conversion rate.
Euros won't buy because the site is in English.
Personally, I think your website should be .co.uk and not a .com
You make it very difficult to find your postal, physical and phone number. That decreases trust level.
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