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voodooboy · #8 (**permalink**) 01-21-2004, 12:46 PM

There are three major tags that can help in online search engine placement. The title tag, keywords tag and description tag.

They run as follows:
<title>Title of page</title>
<meta name="keywords" content="word, word, word">
<meta name="description" content="This is my page.">

And these tags need to be located within the <head></head> tags of you page code.

Now every page on you site could be an opening point to the rest of your site. Meaning that if someone does a search for, say "Fashion Books", they will more than likely see your books page first before the main page. That being said, for placement within a search engine your "Fashion Books" page would have tags something like this:

<title>Fashion Books for the production of hand bags - Tapestry Cottage</title>
<meta name="keywords" content="fashion books, tapestry books, handbag books, Tapestry Cottage">
<meta name="description" content="Tapestry Cottage offers a wide selection of Fashion Books on the handbag industry and design.">

All pages should have some body copy describing the content within the page and the purpose of that page. Within that content should try to include your major keywords at least once if not more. And because each page covers different topics (within the same blanket topic) then each major page should have its own title, keywords and description.

For example, looking at your site, I would have the same title, keywords and description for the "home, about us, policies, and contact us" pages. But the "fashion books, products, links and fabrics" pages would each have their own separate, and specific to their content, tag sets.

Now when I mentioned the keywords tag as being used improperly (ie. separated by a return instead of a comma) I don't necessarily know that the way you did it would effect the keywords themselves. (I would check with Janeth possibly on that.) The reason I mentioned it is because bots look at the length of coding as well as the content. The farther down within the code your keywords are within the body copy, the less important the search engines rank those as keywords. (Unless it has changed which I don't think it has.) But if you have say 20 keywords, that is either one line of code (using commas) or 22 lines of code. (using returns) I would rather pull my body copy 21 lines closer to the top of my page, wouldn't you?

Now this might be a discussion better handled in the search engine section of the forums, but I think I covered the gist of it. Hope this helps.

And to look at your tags and page code for that fact, just request view source within your browser, by selecting either “view>source” or right clicking on the page and selecting source in the pop-up menu. (Dependent on browser type.)