I build and host web sites for about 100 small businesses. Only a few have paid for a listing in Yahoo. When comparing the stats of the sites that do and don't pay Yahoo... Yahoo IS NOT WORTH $299 per year! If you have a large company or depend on search engine traffic to make a living... It may be worth it. It could even be a good deal. For most small businesses, $299 invested in paying for ad words at google will get you more traffic.
With that said, the best way to get traffic is with good content and the more the better.
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