The best copyrighting needs to fulfill several goals..

1. It needs to be easy to comprehend
2. It needs to promote conversion whether that is a sale, a click, or an idea.
3. It needs to be found

If you are missing any one of those three then the page will not work as efficiently.. Like any other writing it needs to be massaged to fit all of these goals..

Personally I do a quite write on just about everything then set it aside for a few hours / days.. Then rewrite and tweak.. Then have it read by several different people in the office for comments and checks for accuracy etc.. Then it gets a final draft and proof read before being published.. I didn't always write this way, but it has made a difference in conversions since I have..

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Steve : Animal Charms Animal Jewelry | Fishing Blog
I'm smelling a whole lot of if coming off of this plan.