The SEO involves choosing right keywords and
keyphases for your pages or ads. Why we need to choose right
keywords or phases?
With untargeted visitors you won't make any or much money.
SEO means more than choosing right keywords.
Use right backlinks.

Whether by using your type of SEO, you settle for lower ranking or not cannot be ever predicted, it's trial and error especially knowing that Google changes algorithm even daily.

When you write for other purposes, like own ebook, don't bother for keywords. Use SEO on sales page that can be designed
in view to get good search engine exposure

The most essential to make any money by using marketing tool like search engines is to use "popular" keywords. If you choose "unpopular" keyword, fate of your marketing is doomed to unpopularity.

Jan

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