I followed another forum member's recommendations in regards to subscribing to Google Alerts. Something I'm noticing is that my site never seems to come up in any of the web page references, especially "Vermonter", which I own the domain name for. However, many of my competitors are showing up and some of them have much smaller sites and have been around for much less time. Maybe I just haven't given it enough time to see any of my listings circulate around?