The footer on my site is a bit different from what I have seen on other sites. I have the traditional copyright notice - in my case © [current year] [company name] All rights reserved. followed by an industry specific disclaimer. I also include in the footer area a series of seals for various certifications - Hacker Safe, Truste, Versign, etc. Being an e-commerce site, establishing trust with the customer early on is important to us, and having these seals visible on every page of the site helps establish that trust and has had a small improvement in our overall conversion rate.

We use the current year in our copyright notices because our site changes and evolves quite rapidly, and we felt that putting the year the site was launched (1993 for the original design, 2006 for the current design) might make the site seem outdated. There is an emphasis in our business on having the most current information, although we are still debating adding the original date of the site to show we are an established, long standing business.

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The best way to learn anything, is to question everything.