Tell me how you really feel....LOL
Look, I didn't mean to be confrontational, but I don't pay for position, I don't pay for links (well, I did pay to get into a few directories), and I do ZERO advertising.
So how am I on first page for all of my competitive and long tails keywords? A fluke? Gasp. Don't tell anybody, I'd be out of business. Nope, about a year and a half or working what Google wanted. IBL's and relative content. That's all.
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I apologize to Adbart! he doesnt have google ads on his web design site which he so thoughtfully links to underneath both his posts.
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Those are called signature links. Your allowed to have them too.

Adbart ain't spamming.
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I thought links were bad now! Doesnt google say so? Some links are ok but we reserve the right to change the rules anytime we feel like it!
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Google can go on and on about paid links. They don't want you to pay for links to get SERP's. So they come out and ask us to do it. Google can do their own work, thank you very much.
But mangabeau, your going ape-shit because Google is being who Google is, a private company who happens to be the biggest boy on the block.
Google is not the Government. They don't make the laws, but they do make policy on how they will use their own index. They don't OWE you or me nothin'. WE don't have to rely on their services, we can market to the MSN and Yahoo SE's, or even ExactSeek or HotBot if we want.
Hate them, I don't think they care. As long as the average joe finds use in Google and their search, the average joe will use Google for searching. That's it, end of story. If the average joe stopped using Google, and started using, let's say, MSN, then they would make the rules and we'd all be bitchin' about them.