Quote:
Originally Posted by SemAdvance
One should never build a business that relies on organic search as its main source of traffic.
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<sigh> I am so sick of seeing the "
SEO types" and "internet marketing types" say that.
While the rest of your post was great, with good info, that line is flawed. You types always lose site of the (should be) simple fact that not every site owner is a millionaire with a big name big money Fortune 500 website. The vast majority of site owners are like myself; poor, struggling to make ends meet, and trying to compete with the aforementioned.
We don't have millions to spend on advertising on TV, radio, magazines, newspapers, or online, etc. As far as the internet goes, people despise PopUps, ads and banners, and usually ignore them. The only meaningful place from which sales come is
SEARCH ENGINES. Not ads, not directories, but
search engines. Yes, your "organic results". Furthermore, those such as myself were put out of business on the local level by the billion-dollar store chains with their "disposable electronics", rebates, etc. Therefore we are reduced to selling online to those market areas that do not have said billion dollar chain stores.
When someone wants to make a purchase online, they do not go to some directory, they do not look for ads, they do not look for banners, they do not go to some crappy SE that charges a fortune to be included, for those types of SE's are TAINTED. They go to search engines; google, Y, MSN, Ask, etc., for they know that's where they'll get the best information for which they are searching. There's no dodging or denying that fact.
So puh-leeze stop it with those comments about relying on organic searches.
That's what all customers use, and for the overwhelming majority site owners, that's
all there is.