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kgun · #2 (**permalink**) 08-20-2007, 07:19 AM

The green little bar will never die as long as there is a man from England, David with the nick ctabuk.

He definitely keeps it alive

Give me half an hour, and I will post what marketing really is. It will be my next post here and it will the WPW post for this century, so stay foccused.

Heading for the story.

Marketing is a type of drama.

Bye for the next (half) hour.

Finished. Here is the result.

Marketing is a type of drama.

Traditionally advertising, ad for short, was about information. Advertising was the the language of the product, the products spoken competence if you want.

Ad can differentiate similar products like Coke and Pepsi. The first is often related with exclusivity, with successful people. Among ad people, it is accepted that the brand is more kown on the earth than the American flag. You find empty bottles in inner Mongolia, on Greenland, in Moscow, in Cartagena, in the Redwood forest, in the Goldswim Water and in the Thames. You find it on Norwegian claciers, on the Chinese Wall, at the top of the Eifell Tower and in the Leaning Tower of Pisa. There is no wonder if you find it on the moon or even on Mars. A bottle with the brand may have been forgotton in a mars vehicle by an engineer. I am sure that you find the bottle in the stomac of sharks and other animals. The brand is worth trillions and the world's best investor, Warren Buffett, likes to be related to the brand and his company has invested a lot of money in the company, that is, in the brand. How is it possible to differentiate Coke and Pepsi? Is there a magical secret formula? Isn’t both brown water with sugar and gas? Is there a difference in colour? Is there a difference in taste? Ad is the answer. If you aim at being exclusive, buy Coke. SAM'S choice is definitely not for persons like Warren Buffett.

Ad has never been objective and is very subjective in nature, in short, it is subjective sell propaganda. In that respect, ad is cunning, treachery and reduced to the least common denominator, trickery.

Humor is very important, since it reduces your ability to think critical. Very often ad appeals to your sub consciousness. Soap operas, where ad is shown in milliseconds. You do not register the message or the brand, but your subconsciousness does. Ad does not reflect reality. It reflects your dream about reality and that is quite another story. It is possible to sell nearly anything if the ad message is good enough. It is told that you can not buy luck and success. That is the exact purpose of advertising. It tells you that it is possible to buy luck and success.

When a company buys ad it buys a public. It buys the exclusive part of the population or young people. It buys you who want to be in, it buys you who want to be successful. It buys you who want to be obeserved with a coke in your hand or have a nearly filled green indicator on your internet site. You do not need to use words. The whole world can see that you are successful. You drive on the left side of the road. You are from UK and part of the Commonwealth. The rest of us other idiots drive on the right side. Now, Norwegian research, has even proved that for one reason or another it is more safe to drive on the left side. Did you say ad is information? It can be proved that the rest of the world is wrong and UK and some countries in the former British Commonwealth are correct. It may save lives if the rest of the world change their stupid practice of driving on the right side of the road.

In my left brain there is nothing right, and in the right part there is nothing left. Yes, you can sell expensive air or more precisely, smell with ad. You find some of the strongest brands in the smell industry. You may have the best product in the world. Without ad, you have no chance. Removing the Coke brand from the earth or Google’s little green indicator (unless Google wants it removed) is more difficult than tearing down the wall in Berlin. Only idiots fight Mr market. He is the worst dictator you ever meet, and he is always correct (at least in the long run). The Iron Curtain fell. Coke and Google's little green bar will (depending on Google's agenda) be there decades after this story was written in Moss, Norway 20th august 2007.

Did you say that the Queen of England buys ...

(C) kgun WPW member and owner of RedCarpetRank.com, PurpleRank.com and OrangeRank.com.