Re: Physical Location Of Server & Search Results
What a great question!
I moved our domain from being hosted by ICDSoft in Hong Kong to their Boston, MA USA facility last year. This was done because of a swarm of denial of service attacks against the Hong Kong servers at that time.
Since that time the traffic to our site has increased dramatically, and more important, the conversion rate to sales improved even more.
I had thought our exposure via listings on Shopping.com and Google base were the reason for the increase but now that you brought this subject up I am convinced the bulk of the improvement came through the relocation of our domain stateside.
We have discontinued our listings on Shopping.com and I don't believe it has made any significant difference. Referrals from Google/Froogle have been lackluster but you can't beat the price so we are sticking with them.
Ron
|