Since we are talking here about SEO fraudsters, I though of sharing with you this very interesting article, which can help you to identify them efficiently: 100 Questions Your SEO Should Ask You : ISEdb.COM

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"Being an expert isn't telling other people what you know. It's understanding what questions to ask, and flexibly applying your knowledge to the specific situation at hand. Being an expert means providing sensible, highly contextual direction." Jeff Atwood
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