We use Deep Matrix nand Google Analytics now. The difference in the data is so far apart it is not usable. Deep Matrix always states there are perhaps 3x as many visitors as the Google A report ever shows. Bandwidth is fairly close however, but otherwise, the two reports are statistically too far apart to consider accurate. Deep Matrix is receiving the traffic data directly from the host provider which is discountasp.net. Google A reads from the placement of tags on the asp.net template pages. I like the Google A report and tend to trust its output more so than DM. DM has many nice features and when I wrote DM to ask why the broad difference between their output and Google A's they never replied. Regardless, these high end traffic report systems are nice to have and to learn from.