Quote:
Originally Posted by Duncan Pollock
To oiboi and those of like mind:
SisterSledge hits the nail on the head when she observes "Simple...Google displays ads with the user in mind...not the advertiser. If someone wants to advertise with a crappy irrelevant or poorly worded ad, they will pay more for that privilege and hopefully be discouraged from said practice."
The point you're not recognizing, oiboi, is that YOU are attempting to compare apples with apples when the reality is that GOOGLE is preoccupied with sorting out apples, oranges, lemons, etc., etc. No two ads (or, at least, very few that on the surface seem similar in nature or purpose) are truly comparable. They all have Quality Score differences and THIS is what governs Google decisions.
With all due respect, if you aren't prepared to look at things from Google's point of view -- as opposed to your own -- you're going to continue being frustrated.
With even more due respect, perhaps you should give some thought to the old saying that "There are none so blind as those who will not see."
Yes? Yes!!
Duncan
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What you say sounds nice in theory; but, in practice, that's not what's happening.
Please see my prior posts re. Google's
arbitrary, capricious & discriminatory behavior re. "minimum" bids; i.e. they are
not consistent even from day to day re. the
same keywords, the
same ads, and the
same advertiser! That's
apples & apples, oranges & oranges, artichokes & artichokes.
Google is in
business, for their gain,
not that of the "user." Their goal is to maximize their revenues, by any & all available means.
"
In theory, there's no difference between theory & practice; in practice, there's a world of difference."