Re: Adwords cost per click
To oiboi and those of like mind:
SisterSledge hits the nail on the head when she observes "Simple...Google displays ads with the user in mind...not the advertiser. If someone wants to advertise with a crappy irrelevant or poorly worded ad, they will pay more for that privilege and hopefully be discouraged from said practice."
The point you're not recognizing, oiboi, is that YOU are attempting to compare apples with apples when the reality is that GOOGLE is preoccupied with sorting out apples, oranges, lemons, etc., etc. No two ads (or, at least, very few that on the surface seem similar in nature or purpose) are truly comparable. They all have Quality Score differences and THIS is what governs Google decisions.
With all due respect, if you aren't prepared to look at things from Google's point of view -- as opposed to your own -- you're going to continue being frustrated.
With even more due respect, perhaps you should give some thought to the old saying that "There are none so blind as those who will not see."
Yes? Yes!!
Duncan
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