Quote:
Originally Posted by SisterSledge
"This still begs the question as to why the minimum bid should be different for different advertisers in an auction system.
Such is clearly discriminatory. What cogent argument is there for the justification for such?"
Simple...Google displays ads with the user in mind...not the advertiser. If someone wants to advertise with a crappy irrelevant or poorly worded ad, they will pay more for that privilege and hopefully be discouraged from said practice.
|
That fails to address the question re. the
minimum bid & ingnores the fact that, like any publisher,
Google has editorial control over both the acceptance of the listings & the content of the ads.
Furthermore, as I've earlier noted, Google's "minimum" bids for a give keyword for a given advertiser
change from day to day, with no action on the part of the advertiser.
I've seen numerous case where a) the keywords were proper in all regards; b) the site's content was wholly relevant to said keywords; c) the amount bid was low enough so as to guarantee a low position in the display list; d) the "minimum" demanded was far above the current market for said keyword; and, e) the advertiser left the bid
unchanged, with the result that, within several days, the
listing was activated by Google.
Google's actions re. "minimum" bids are clearly
arbitrary, capricious & discriminatory. Were their's a regulated industry, they would be exceedingly hard pressed to defend against an equity suit claiming such actions on their part.
Google's actions are
not taken for the pleasure of the "user," but rather for that of Google. That is the primary objective of any business.