Quote:
Originally Posted by oiboi
And we’re back to my original question:
So why can’t Google just sell ad space for x-dollars like a newspaper does?
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There would be potential problems with this idea.
For example, Google sells a small advert that links to the site of the advertiser. Ad space in newspapers would not be the same as ad space on someone else's website.
And selling advertising space in newspapers is NOT as simple as you might think.
For example, everyone does NOT pay the same price for the same amount of space in a newspaper or magazine advert.
If someone specifically wants -say- fourth right hand page, they would pay a massive premium for that. But if someone asks for an advert ROP (Run of Paper) because they don't care where it goes, they'll pay less.
And if the advertiser who specifies the fourth right hand page suddenly pulls out at the last minute, some poor soul in sales will have to frantically phone round their contacts trying to sell that space at a hefty discount.