I cannot believe there is a defense for the Google revenue systems - whether it is Adwords or Adsense…unless you are caught up in this shady way of making a living. Their system is wide open to scams and fraud, is stupidly complicated, and has caused the internet to flood with worthless sites running page after page of ads. There is no doubt in my way of thinking (which tends to be honest and forthright - and ethical) that this system has only Google in mind - not the searcher - that is for certain. It has become more and more difficult to get to what you are really after when doing searches for specific items. Do you pay attention to what comes up for ads when you are trying to find something specific?

I think if I was a searching for a children’s book about a cat - which I’m guessing does happen, I certainly would be delighted to see Stuart’s ad pop up with just the words he expected me to use.

Why does Google need to worry if Stuart’s ad does not appear very often? Is it taking up space in the Cosmos? Is some other ad waiting to take Stuart’s ad’s place? For goodness sake, exactly how much does it cost Google to store Stuart’s ad until someone types in “book about cat”. Stuart was as exacting as he could be to avoid wasted $$’s on worthless clicks. Makes perfect sense to me.

The Google system exists for Google - and because of these sleazy methods, the internet has been inundated with worthless sites full of advertising and rant with fraudulent clicks.

And we’re back to my original question:
So why can’t Google just sell ad space for x-dollars like a newspaper does?