Quote:
Originally Posted by quantikev
The idea behind using multiple factors for scoring the ability of a specific keyword to send a qualified lead to a product information page is to make a level playing field.. in terms of visitor satisfaction & purchasing satisfaction of the person buying the keywords.
Knowing the major factors helps tremendously in using words which the automated system believes are accurate. One of these is ensuring that the keywords you bid on are also used in the ad text.
Google AdWords Quality Score Factors Demystified » eWhisper.net
That will help with minimum bid prices. Also, Google builds a history on your account, and past performance also matters.
As for ad position: "According to Google, the things taken into account for position are Max CPC, CTR, Keyword to Ad copy relevance, & Keyword to Search relevance. When you're talking minimum CPC: it's CTR, Keyword to Landing Page, and Keyword to Ad. I think weighted in that order."
Understanding Factors for Google AdWords Placement and Quality Score
10 Ways To Increase Adwords Quality Score
In many cases for valuable keywords, competitors will raise costs by bidding more.
Kevin |
Bear in mind that AdWords is
supposed to be an
auction.
1) That competitors might increase their bid is functionally irrelevant to the issue of the minimum bid for that keyword.
If such is a factor considered by Google, then that is owing to greed on their part.
2) Google does
not consistently set so-called "minimum" bids. I have seen numerous instances where newly added keywords, sometimes even entire ad groups, are immediately inactive for not meeting the "minimum" bid. With no changes having been made to any of the bids, it is not uncommon for such listings to become activated by Google!
In short, Google is a whore.