Quote:
Originally Posted by bj
<snip...>And that holds true even if I'm driving right by the supermarket. So it would seem to me that they overthought that a bit, and lost a fair amount of revenue from me because of their "marketing" choices.
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That's because their marketing doesn't factor you in the equation as an individual: your shopping habits leave you out of the statistic. And probably the extra products that those who do go to the back of the store buy more than compensate for people like you and me who'd rather go to the local shops.
But your remark is extremely important because it illustrates that unique aspect of the web medium: it is not only possible but extremely wise to cater for the needs of the individual. This is yet again demonstrated brilliantly by Amazon, as it tracks all your visits and preferences even if you are not logged in and tailors the content to your updated profile.