Quote:
|
Put the milk -- or the quick stop items in the back of the store -- and sales go up. This is called merchandising, and many of the principles of desirability are counter to what you would normally call usability.
|
Gee, that's exactly the reason why, when I only have milk and maybe one or two other items to buy I don't go in a supermarket, but instead walk around the corner to the local bodega, where it's three steps from the front door, then four steps to the counter to pay for it. And that holds true even if I'm driving right by the supermarket. So it would seem to me that they overthought that a bit, and lost a fair amount of revenue from me because of their "marketing" choices.