Re: Why usability is a path to failure.
Am I the only one so far, or maybe it has been said and I did not understand, that you have to get the people in the door first.
Build it and they will not necessarily come. A Field of Dreams was just that, a dream. If you cannot get your site to rank and no one knows it’s there, who cares if the tree really makes a sound when it falls. Ok, I am mixing some metaphors here.
My point is first that you have to get them in the door, have something they want once they are in, and then a way to quickly add the item to their cart and make the purchase. I worked for a company that often had 3-4 landing pages before you ever got to see a price of an item to buy. That is why now they are a 1MM company down from a 4MM company. That and their infrastructure is broken.
If you make it easy for the customer to add an item to the cart, in the fewest amount of clicks possible, you will have a better chance of making the sale. Is that usability or accessibility or just old-fashioned Marketing 101?
Why again is the milk at the furthest point from the front door in a supermarket? Hummmm?
My plug nickel and a grape soda.
Michael
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